We will care for as many people as possible and make their lives better by providing better dental care than they have ever had. We will provide our highest level of care to more and more people, so the world will be a better place by making people healthier, more confident, live longer, endure less pain, and be happier. We will give back to the communities we serve. We will create relationships with our team and patients that are so strong, it would be insane to sever the relationship. We will create predictable magical moments for those around us. We will create raving fans in the team and patients. We will create a lasting legacy. We will build a company that is bulletproof from future changes in insurance, healthcare, external economic conditions, etc. We will create a brand for dentistry that will last beyond my years.